Why Theory of Change in CSR Programs Matters More Than Ever
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Businesses today are expected to do more than generate profits—they’re also being asked to generate positive social and environmental impact. That’s where the theory of change in CSR programs comes in. It provides a structured framework to design, implement, and evaluate CSR strategies that deliver real and measurable outcomes. In simple terms, it’s about knowing where you want to go, how you’ll get there, and how you’ll know when you’ve arrived. What Is Theory of Change? The theory of change is a strategic method that explains how specific activities lead to desired outcomes and long-term impact. In CSR, it helps organizations move beyond good intentions to meaningful results by clearly mapping out their approach. A typical theory of change includes: Inputs – Resources like funds, time, technology, and people Activities – CSR initiatives such as skill-building programs, education drives, or sustainability campaigns Outputs – Immediate results (e.g., number of students...